In 2014, Canadians consumed almost 59 million kilos of impulsive single serve ice cream. One of the fastest growing segments of the ice cream industry is soft serve ice cream with 3 to 4% growth every year. While there are many benefits to adding a soft serve program to your business, the major reason is profit. Soft serve programs typically generate 70-80% gross profit and in some cases, allow for equipment payback in less than a year.
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